September 09, 2013

The 1975 prepare to storm the sold-out Sugarmill


The 1975 - The 1975
Stoke of Genius:

By Adam Rosario

2013 has been a mixed bag for music, with some artists gaining bad publicity for crude and stupid public displays, and some questionable material has been released by some of the biggest artists in the world currently.

At the start of the year many thought that 2013 was going to be the revival of guitar music, and in some ways these predictions have been proven correct. Arctic Monkeys are returning with a nailed on number one album in AM while bands like Drenge, Peace and Palma Violets are all gaining airplay on the radio waves and selling out venues up and down the country.

There is one band however who are a complete breath of fresh air. A band who’ve toured for years and played under various different names (Talkhouse, Drive Like I Do, BigSleep and The Slowdown being just four). They mix synths, guitar, heavy bass and drums to create a fresh sound. The 1975 are that band. Like their aforementioned peers, they’ve been selling out venues up and down the country, and early next year, they’ll headline the legendary Brixton Academy...oh yeah, and it’s sold out.

Having released four EP's over the past year, The 1975 have become one of the most exciting bands to watch develop. Each EP has been met with critical success, gaining rave reviews and decent sales, showing they are a band who are worth keeping an eye on. Their hit single ‘Chocolate’ hit the top 20 and was one of the first guitar based songs of the year to reach that feat.

Their self-titled debut album has smashed the charts and landed at number one this weekend. It has to be said the main star of the band is the frontman, Matt Healy, but the other three members are just as important to the sound, as without them, there’s no way they’d be this technically brilliant. Intricate riffs played by Healy and lead guitarist Adam Hann are combined with a rhythm section, comprised of George Daniel on drums and Ross MacDonald on bass.

They’ll also be hitting the road properly soon, with The Sugarmill in Stoke-on-Trent being one of the dates (Sep 22). Having played two sets at the Reading Festival, I was fortunate enough to catch bits of both. They played a main set on the Festival Republic Stage – although they could’ve easily headlined the NME Tent in my honest opinion, based both on their performance and the crowd size and reaction – and they performed a secret set on the BBC Introducing stage. They only played three songs for this surprise, but they played as if it was a full set. As a touring band, they’ve shown that they can play to any crowd, including two very different ones on the same day.

The Sugarmill is one of The 1975’s last ‘small’ shows on their tour, as they start to play the bigger academies and theatres in the coming months. They’ve been playing together under different names for over 10 years, so they will have no problem with putting on a more than adequate show for the fans. NME's Best Midlands Venue is to hold the sold-out show to warm the band up for the ‘big venues’. The Sugarmill is the perfect setting for this preparation.

Key Tracks:

Chocolate
Sex
Settle Down
The City
Heart Out

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